2022 Archives

The Central and Eastern European travel market is ripe for investment. Despite the ongoing war in Ukraine, domestic and regional tourism has continued to grow above 2019 levels. Meanwhile, amidst rapidly increasing digitization among both consumers and travel providers, the region boasts huge long-term opportunities for companies who are able to connect with its unique traveler base and integrate technology across these similar yet distinct markets.

Travel agents are loudly telling their customers time is of the essence in regards to booking. There's no telling how expensive travel will become as fuel prices show no signs of falling yet.

Good morning from Skift. It's Wednesday, April 20, in New York City. Here's what you need to know about the business of travel today.

Multiple sources of data seem to be overwhelming some companies. But it's probably a nice problem to have as organizations count down to net zero.

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

When is the travel industry as a whole going to prioritize sustainability by deed and not word? Time is running out and the complacency and greenwashing around climate action from aviation and cruise, as well as the ongoing lack of better options for the rising conscious consumer are alarming. Most are back to business as usual — and it's scary as hell.

Poor travel performances in Russia and China, which did not come as a surprise, suppress an otherwise strong continuation of travel’s recovery in March 2022 that finally saw Japan make some gains, according to our Skift Travel Health Index.

Good morning from Skift. It's Tuesday, April 18, in New York City. Here's what you need to know about the business of travel today.

Destinations taking baby steps towards travel recovery should look to turn entry barriers into opportunities. Governments should reflect and review their pre-Covid traditional visa policies to make way for technology-enabled progressive approaches and the visa fee, though small, plays its part in determining travel decisions.

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.