China’s Golden Week Salvaged by Hyperlocal Tourists

Spending on local tourism rose during China’s Golden Week holiday that ends on Friday, according to data from China’s largest online travel agency Ctrip, even as clusters of lockdowns continue across the country.

Per capita tourism spending in local areas increased by 30 percent on-year during the Golden Week holiday, according to a report Ctrip posted on an affiliated WeChat account, with short-distance, local trips comprising 65 percent of the tourism market.

New packages have emerged that cater to those who “don’t want to travel far but still want to explore,” said Fang Zeqian, a Ctrip analyst, according to the report.

It comes as China has faced ongoing movement restrictions due to the coronavirus pandemic.

Building lockdowns are springing up across Shanghai and Chengdu, the capital of southwestern China’s Sichuan province, was locked down in September.

Some companies have asked employees not to leave their city of residence during the Golden Week holidays, while many schools are forcing students that have traveled outside their city to stay away from school for a specific time period.

Last year, tourism revenues in China during the Golden Week holiday fell by almost 5 percent year-on-year, according to state media.

(Reporting by Engen Tham and Wang Jing; Editing by Ana Nicolaci da Costa)

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