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Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Haixia Wang, Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

23 hours ago

Lastminute.com Goes After TUI With Vacation Push

Lastminute.com Goes After TUI With Vacation Push

Patrick Whyte, Skift

While traditional tour operators might not offer the flexibility that Lastminute.com does with its package vacations, they do have an advantage in terms of exclusivity.

1 day ago

The Meticulous Detail and Effort Behind the Hotel Bathrobe

The Meticulous Detail and Effort Behind the Hotel Bathrobe

Laura Powell, Skift

A room in a luxury hotel is certainly incomplete without a bathrobe. But beyond satisfying guest expectations, brands are realizing that spiffing up their wraparound options can shower them with extra benefits.

1 day ago

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The Hotels, Airlines and Cruise Brands Using Premium Content to Build Loyalty

The Hotels, Airlines and Cruise Brands Using Premium Content to Build Loyalty

PressReader + Skift

Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience.

2 days ago

Travel Advisors Find South Asian Destination Weddings Very Lucrative But Tough

Travel Advisors Find South Asian Destination Weddings Very Lucrative But Tough

Maria Lenhart, Skift

South Asian destination weddings are a lucrative and growing travel niche, fueled by demand from affluent Indian immigrant communities in North America. However, travel advisors need to be prepared for complex challenges.

1 day ago

Adventure Travel Specialists Take Customers Beyond the Beach

Adventure Travel Specialists Take Customers Beyond the Beach

Paul Biasco, Skift

Adventure travel is a booming niche that many agencies would be wise to take on. Given the trends for retirees to live longer and healthier lives and for millennials to search for unique experiences, this segment of the travel market is just getting started.

1 day ago

China May Exclude Boeing 737 Max From Trade Deal With U.S.

China May Exclude Boeing 737 Max From Trade Deal With U.S.

Bloomberg

China is a huge market for Boeing 737 Max jets. It is probably not good for Boeing if the country’s airlines are skittish about taking more of them.

1 day ago

Election in Indian Ocean Archipelago Comoros Spurs Talk of New Tourism Investments

Election in Indian Ocean Archipelago Comoros Spurs Talk of New Tourism Investments

Faiza Soule Youssouf and Kamlesh Bhuckory, Bloomberg

AccorHotels and Club Med declined to comment about whether the outcome of the presidential election in Comoros would dictate their investment decisions in this archipelago in the Indian Ocean. Comoros is beautiful, but too unstable and small for the typical Western brands.

1 day ago

Airlines Implement Contingency Plans to Maintain Capacity During Boeing 737 Max Grounding

Airlines Implement Contingency Plans to Maintain Capacity During Boeing 737 Max Grounding

Gerald Porter Jr., Bloomberg

Because the Boeing 737 Max is such a new jet, most airlines don't have that many of them. That means many carriers still may operate a near-normal schedule while the airplanes are grounded.

1 day ago

Ireland’s Tourism Success Is Under Threat by Brexit: A Skift Deep Dive

Ireland’s Tourism Success Is Under Threat by Brexit: A Skift Deep Dive

Patrick Whyte, Skift

Whatever happens over the next few weeks, months, and years, Brexit has brought back some unpleasant memories and risks damaging the very united tourism that the north and the south in Ireland have worked so hard to build.

1 day ago

Skift Forum Europe: British Airways CEO on Remaking an Iconic Company

Skift Forum Europe: British Airways CEO on Remaking an Iconic Company

Brian Sumers, Skift

Alex Cruz said fixing British Airways would take several years. After three years on the job, he appears to be making progress. But there's more work ahead.

1 day ago

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

2 days ago