Skift Global Forum Video: How Customer Data Is Defining a New Era of Travel Demand

This sponsored content was created in collaboration with a Skift partner.

In this video:

• An influx of data means a wealth of opportunity: The rise of digital touchpoints across the traveler journey has created waves of fresh customer data, and executives are seeking to hone the right tools and data systems to make better business decisions and improve the customer experience.
• The power of precision: Connecting data points from multiple sources gives brands the power to better identify their customers’ preferences, personalize offerings, drive loyalty, and create ongoing business through deeper relationships.
• Greater efficiency drives more valuable interactions: Brands can overhaul their data programs with a customer-centric approach that targets smaller, more engaged audiences with higher potential lifetime value.

Travel brands have been swamped with consumer data amid the rise of digitization in recent years. But more data isn’t always better data, and executives are seeking ways to make sense of this information to better understand their customers and provide next-level travel experiences.

In this video from Skift Global Forum 2022, Amperity CEO Barry Padgett spoke with Dan Marcec, research editor, SkiftX, about how travel brands can shift away from a one-size-fits-all approach by tailoring customer data initiatives to focus on higher value data, which will give them more power to customize and personalize the travel experience and build better relationships with their most-valued customers.

For more insights on this topic, please download Amperity and Skift's recent report, "Reimagining the Traveler Journey: How Brands Are Using Customer Data to Drive Growth."