Articles sponsored by Amperity

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Online Travel

3 Ways Brands Can Harness Customer Data as the U.S. Reopens

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

3 Ways Brands Can Harness Customer Data as the U.S. Reopens
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Airlines

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World
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Online Travel

How Alaska Airlines and Amperity Are Partnering to Rethink Loyalty for a Post-Vaccine World

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.

How Alaska Airlines and Amperity Are Partnering to Rethink Loyalty for a Post-Vaccine World
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Online Travel

Skift Global Forum Video: Fueling Growth Through Digital Transformation

In this video conversation from Skift Global Forum we hear from Jeanne Jones, Vice President, Head of Customer Community, Amperity and Prakash Ranjan, Vice President, Marketing Technology, MGM, about how to meet the changing needs of the modern traveler and MGM’s journey towards becoming a digital powerhouse. 

Skift Global Forum Video: Fueling Growth Through Digital Transformation