Amperity Partner Content

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Travel marketing is getting infinitely more complex as brands try and stay top of mind. Loyalty programs focused on lifestyle are becoming more common, which require an intimate understanding of individual customers.

In this video from Skift Global Forum 2022, we hear from Amperity CEO Barry Padgett about how the right customer data — used smartly and efficiently — can create value, loyalty, and exceptional customer experiences.

A new research report shows how travel brands can build a customer data strategy that ensures they’ve identified the right customers and are collecting the right data, managing it in the right way, and activating it at the right time — with the speed and agility they need to provide real-time, personalized customer experiences increasingly in demand from today’s travelers.

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, chief marketing officer, Wyndham Hotels & Resorts, who discussed how data plays an integral role in building relationships with loyal members and new customers alike.

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.