Dennis Schaal

Founding Editor/Executive Editor: Dennis has always been sort of Skiftish in proudly pursuing his change/transformation muse. Whether it was battling the high school baseball coach’s prohibition against bushy sideburns (oh, those prom pictures), getting arrested for sitting-in against South African apartheid or breaking scoops about disrupters in travel and technology, Dennis has always been writing and fighting against legacy thinking in its voluminous and varying forms. OK, so back to matters at hand: Dennis is Skift's founding editor/executive editor, a member of its leadership team, and one of its three original gangsters. His beat is online travel; Dennis has penned numerous scoops, as well as two oral histories. They are The Definitive Oral History of Online Travel, and The Oral History of Travel's Greatest Acquisition, Booking.com. He also wrote a Skift ebook, The Future of Travel Booking. Dennis has appeared in numerous Skift Calls and podcasts, covering everything from Airbnb and Amazon to Expedia, and has participated in numerous TV and radio broadcasts representing Skift. Before his Executive Editor role at Skift, Dennis was North America Editor of Tnooz and a member of the launch team; a PhoCusWright analyst; Digital Traveler columnist for USA Today, and he filled a variety of slots at Travel Weekly, including Tech Editor and Business Travel Editor. Dennis is formerly Editor in Chief of Corporate Responsibility Officer magazine, and his career took a 12-year detour as he worked for Quotron/Citicorp as a computer hardware technician. His journalism career began at the daily newspaper, the Bridgeport Post (now called the Connecticut Post). A Boston University journalism graduate, Dennis has three adorable kids, who constantly give him grief about his omnipresent "Daddy shenanigans," as they call them.

Latest Stories

Online Travel

Does Google Hijack Travelers in Gmail?

Google's Gmail itinerary feature can be helpful to travelers — up to a point. But Google's execution of it is deceptive, and a disservice to its travel partners.

Does Google Hijack Travelers in Gmail?

Online Travel

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?

Both Sonder and Vacasa need to clean up customer service issues, but they are probably not so acute as to give investors much pause.

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?

Online Travel

Hopper Notches First Fintech Deal With Online Travel Agency

This deal with MakeMyTrip is likely to be the first among several tech agreements that Hopper will make with rival online travel agencies. This potentially could become a big side of Hopper's overall operation.

Hopper Notches First Fintech Deal With Online Travel Agency

Online Travel

When Short-Term Rentals Make You Desperate for a Hotel

Staying in professionally managed short-term rentals is no guarantee of an optimum guest experience. When your host's profile picture turns out to be a free stock photo, you can guess how this ended up.

When Short-Term Rentals Make You Desperate for a Hotel

Online Travel

Certares Founder on the Ease of Investing in Travel During a Pandemic

It is certainly an attractive time for private equity firms to invest in travel companies under pressure, but picking winners is never a slam dunk.

Certares Founder on the Ease of Investing in Travel During a Pandemic

Online Travel

How Far Will Google Take New Hotel and Environment Claims?

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

How Far Will Google Take New Hotel and Environment Claims?

Short-Term Rentals

Airbnb CEO Sees the New Age of Mobility Redefining the World of Travel

Airbnb CEO Brian Chesky presented his vision for a dramatically changed travel industry of the future. The issue that no one can answer right is how enduring some of these trends will be.

Airbnb CEO Sees the New Age of Mobility Redefining the World of Travel

Online Travel

Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals

With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.

Expedia Consolidates 3 Loyalty Programs With New Rewards for Vacation Rentals

Online Travel

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

Online Travel

Google’s Ticketing for Attractions Off to Rough Start

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

Google’s Ticketing for Attractions Off to Rough Start