Dennis Schaal

Skift Founding Editor/Executive Editor, member of leadership team: Author of The Definitive Oral History of Online Travel, The Oral History of Travel's Greatest Acquisition, Booking.com, and The Definitive Oral History of Short-Term Rentals. Dennis Schaal also wrote a Skift ebook, The Future of Travel Booking. He has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. Freelance for Boston Globe, Computer Shopper, and Etihad Airways Inflight Magazine. Also worked at The Star-Ledger, Connecticut Post, and was Editor in Chief of Corporate Responsibility Officer Magazine. Known for tough one-on-one interviews on stage at conferences, including CEOs/top execs of Expedia, Airbnb, Uber, Booking Holdings, Priceline, Kayak, Hopper, Marriott, Agoda, Skyscanner, Vacasa, and more.

Latest Stories

Online Travel

Chase Travel Is Growing as Fast as Booking Holdings But Faces ‘Headwinds’

If a soft economy is causing luxury travelers to limit their discretionary spending, that's sour news for Chase Travel in the short term. But over the long term, Chase Travel and some of its banking peers are trending upwards in travel.

Chase Travel Is Growing as Fast as Booking Holdings But Faces ‘Headwinds’

Hotels

Are Airbnbs Cheaper Than Hotels? What the Numbers Show

Staying at Airbnbs can certainly be a deal for the millions of travelers who are focused on price. But it also depends on what a guest is looking for, where and when?

Are Airbnbs Cheaper Than Hotels? What the Numbers Show

Online Travel

Expedia CTO and E-Commerce SVP Exit After ‘A Violation of Company Policy’

Expedia Group wouldn't provide additional details on the sudden exits of the two executives.

Expedia CTO and E-Commerce SVP Exit After ‘A Violation of Company Policy’

Online Travel

Chase Travel Has What the Other Cards and Online Travel Agencies Don’t — Southwest Flights

Online travel agencies and credit card companies — other than Chase — have Southwest-envy. Not having Southwest flights is a major hole in their travel offerings.

Chase Travel Has What the Other Cards and Online Travel Agencies Don’t — Southwest Flights

Online Travel

Expedia Lets Influencers Cash In, Announces AI Product Updates

Expedia can't compete with TikTok or Instagram in audience numbers, so we'll see how much traction Travel Shops can gain.

Expedia Lets Influencers Cash In, Announces AI Product Updates

Online Travel

Women in Leadership Dominate at Expedia Conference

Expedia's leadership is unique among major online travel companies in the West.

Women in Leadership Dominate at Expedia Conference

Online Travel

Expedia’s New CEO: Fixing Vrbo, Loyalty, and the Outlook For International Growth

Expedia Group's new CEO, Ariane Gorin, wants to build a great product and accelerate growth. The rest would take care of itself.

Expedia’s New CEO: Fixing Vrbo, Loyalty, and the Outlook For International Growth

Online Travel

Kayak CEO Says Online Travel ‘Still Sucks’ and He Wants to Stay ‘Until It’s Fixed’

Twenty years later, Google is the leading global player in travel metasearch. Steve Hafner can do little about that but argues travelers can snack on Google but they should come to Kayak for better results when they are ready to book.

Kayak CEO Says Online Travel ‘Still Sucks’ and He Wants to Stay ‘Until It’s Fixed’

Online Travel

The Expedia CEO Transition: The Challenges Facing the New Boss

No one ever said revamping the nuts, bolts and servers of a sprawling Expedia Group would be easy. How 2024 plays out will say a lot about whether all that toil was worth it.

The Expedia CEO Transition: The Challenges Facing the New Boss

Short-Term Rentals

Vacasa Laid Off 13% of Its Workforce

This was Vacasa's fourth layoff round since CEO Rob Greyber took over in September 2022.

Vacasa Laid Off 13% of Its Workforce