A Top Exec for Tripadvisor’s Beleaguered Subscription Business Forced Out
Photo Credit: TripAdvisor President of Core Experience Lindsay Nelson and Skift Travel Tech Editor Sean O'Neill speak at Skift Forum Europe in London on April 30, 2019. The company said on Friday, Nov. 19, 2022 she would be leaving. Skift
Skift Take
The dominos are falling over the dashed hopes for Tripadvisor Plus. Chalk up CEO Kaufer and Chief Marketing Officer Lindsay Nelson as among the casualties with potentially more to come.
Lindsay Nelson, the Tripadvisor chief experience and brand officer who incubated the moribund Tripadvisor Plus subscription program and shepherded signing on members, will leave her post in January, the company announced Friday. A corporate filing characterized it as a "termination."
The statement came less than two weeks after the company announced Tripadvisor CEO Steve Kaufer will leave the company pending the hiring of a successor, and two months after Tripadvisor decided to reverse course on aspects of its subscription program because of opposition from hotel chains.
"For purposes of the Company’s Executive Se
