Articles tagged “steve kaufer”

Online Travel

A Top Exec for Tripadvisor’s Beleaguered Subscription Business Forced Out

The dominos are falling over the dashed hopes for Tripadvisor Plus. Chalk up CEO Kaufer and Chief Marketing Officer Lindsay Nelson as among the casualties with potentially more to come.

A Top Exec for Tripadvisor’s Beleaguered Subscription Business Forced Out

Online Travel

What Will Tripadvisor Look for In Its Next CEO?

If the revamped Tripadvisor Plus turns out to be a flop — and it very well could be — don't put all of the blame on CEO Steve Kaufer. The board of the Liberty Tripadvisor-controlled company went along with the plan, despite obvious rate parity issues, every step of the way. Kaufer's successor will inherit the challenges.

What Will Tripadvisor Look for In Its Next CEO?

Online Travel

Tripadvisor CEO Steve Kaufer to Leave Post in 2022, Search Is On for Successor

Steve Kaufer had a great run at Tripadvisor, transforming a company with a small office over a pizza shop in Massachusetts 20 years ago into a global, household-name brand. The issue for Tripadvisor isn't necessarily who will replace Kaufer, but what innovations will it take to revive the company.

Tripadvisor CEO Steve Kaufer to Leave Post in 2022, Search Is On for Successor

Online Travel

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

Online Travel

Tripadvisor Sees a Traffic Rebound But Revenue Still Lagging

Tripadvisor has no easy path to better growth rates and profit. But in good news, consumers are returning to its brands to plan trips, and revenue will likely follow over time.

Tripadvisor Sees a Traffic Rebound But Revenue Still Lagging

Online Travel

What’s Wrong at Tripadvisor?

Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few.

What’s Wrong at Tripadvisor?

Online Travel

Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor's heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.

Tripadvisor Reorganization Brings Exec Departures and New Life for Viator