Skift Take

Oracle Hospitality is best known for providing full-service hotels with operational software. But this fall it has begun to go after the limited-service segment, too. Its surprise for next year will involve hotel distribution.

Series: Travel Tech Briefing

Travel Tech Briefing

Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.

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Welcome to the third Travel Tech Briefing. This week, I've enjoyed meeting several readers in Dallas at HITEC, the Hospitality Industry Technology Exposition, and Conference and technology leaders. Here are some takeaways. Perhaps the biggest company at the event was Oracle Hospitality — whose property management software is used by more hotels than any other provider worldwide. Between 2015 and 2019, Oracle Hospitality was complacent. It all but invited its competitive set to try and take its customers. Some rivals got good traction with customer wins. But Oracle Hospitality more recently switched from defense to offense under the leadership of Alex Alt. Shortly before the pandemic hit, Alt joined Oracle Hospitality as senior vice president and general manager. Oracle's biggest public win in years came in May when Wyndham agreed to debut the cloud-based version of Oracle Hospitality's flagship property management system at thousands of its full-service hotels worldwide. In an unexpected move, Oracle Hospitality has begun to compete up and down the chain scale rather