Hertz Looks to Travel Investor Certares to Lead It Out of Bankruptcy in $4.2 Billion Reorganization
Photo Credit: A Hertz location at Dallas-Fort Worth International Airport in Texas on December 31, 2019. Two private equity firms filed a plan March 1, 2021, to take Hertz Global Holdings out of bankruptcy. Flickr.com / AutoRentals.com
Skift Take
It will certainly be a challenge to transform Hertz's business. However, the car rental company is not only getting a financial lifeline, but also an assist from private equity firm Certares' wide-ranging travel rollup strategy. This will be a long-term play.