Getting Smarter About the Future of Car Rentals
Photo Credit: Silvercar is gearing up for a future where car rental giants will likely get left behind as traveler behavior shifts and automative technology evolves. Silvercar
Skift Take
Car rentals, carsharing, and ridesharing will converge going forward as more robust platforms offer a variety of options for business travelers. Carmakers and startups are gearing up for a future that looks distinctly different from the status quo, and corporate travel should start paying attention.
A few weeks ago, I had a long chat with the CEO of Silvercar, which offers a simple car rental experience to users and was recently acquired by Audi.
Silvercar is an interesting case, straddling the line between an easy-to-use service for consumers and a resource for upscale business travelers.
The same type of person uses Silvercar for pleasure and business, according to Silvercar CEO Luke Schneider, echoing the reality that travelers often bring their personal preferences developed on vacation into their business travel purchases.
The company is also gearing up for a future that includes automated vehicles, but that's another story entirely.
Speaking of other stories, look below f
