Articles tagged “knighthead”

Hertz's new ownership has grand plans to remake the car rental firm. Over the next few years, you'll find out if that really happened depending on your experience at an airport car rental counter near you.

Now that the investor winners and losers are clear, Hertz is tasked with the even harder job of retooling the business to adapt to a diminished business travel environement — at least in the short term.

It will certainly be a challenge to transform Hertz's business. However, the car rental company is not only getting a financial lifeline, but also an assist from private equity firm Certares' wide-ranging travel rollup strategy. This will be a long-term play.