Spirit’s leadership shakeup comes as the carrier is struggling to make a profit, and some analysts have previously said the ultra-low-cost carrier would need to either find a buyer or potentially file for bankruptcy.
While it’s still too early to say when business travel could make a full recovery, smaller businesses drove some important trends in the first quarter.
The ride-hailing company said it wants to "redesign" the entire airport experience, and has business travelers in its sights with a new 90-day reservation feature and business-class ride category.
Both ride hailing companies are focusing on subscription products, and partners like banks to drive them, as corporate travel remains in a precarious state.
Hertz has plenty to gain by going after the more price-conscious traveler with these two brands, especially as corporate America tightens its belt. But then how does it balance that with its push for more luxury electric vehicles?