Booking Is In, Airbnb Is Out of Google Vacation Rentals
Skift Take
The online travel agency lineup in Google vacation rentals involves strategic considerations: take advantage of the bookings, and strengthen Google's competitive position in the process, or risk going without.
As the online travel world turns, Booking Holdings brands are back participating in Google vacation rentals, and Airbnb dropped out.
Google vacation rentals, which is a newly standalone category within Google's travel pages, features one online travel agency or property management company and their rates, reviews and other content for each vacation rental listing.
Google debuted the first incarnation of its vacation rental product in early 2019, and for months Booking.com sister company Agoda was a featured participant while Airbnb was absent.
But by October, Agoda, the only Booking Holdings company in Google vacation rentals, dropped out, and Airbnb jumped in.
But now the lineup has changed again: Booking.com is one of the dozen or more featured companies in Google vacation
