Skift Take

With parent company Alphabet generating $79 billion in revenue in the first half of 2020, Google is relentlessly rolling out new travel products. Not to mention, it is dictating content-licensing and advertising terms to cash-strapped partners while a pandemic rages. Enough said.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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While there has been much discussion about Google taking an inflexible approach toward travel companies’ pandemic-driven past-due bills, and many figured out a way to pay them, Google actually cut off and banned advertisements from a well-known online travel company. The CEO