What Is the Future of Vacations?
Photo Credit: Imagine yourself here. Unsplash / Frank McKenna
Skift Take
Vacations reveal a lot about a society’s optimism, its outlook, and expectation of prosperity. After a generationally defining event like Covid-19, it would be foolish to assume vacations will look the same.
The V shape, Nike Swoosh, the shruggie.
Much attention has rightly been paid to the shape of recovery that may bring the travel industry back to life in the short term. There's talk of a surge in domestic travel and localism, the traveler’s new expectation of fastidious hygiene and control over their own personal space, the rise of travel bubbles, and a gravitation towards wide open outdoor spaces. However, far less has been said about the longer term legacy of this moment.
For travel industry folks, it may be easy — and indeed comforting — to assume that beyond the short-to-medium term upset, consumer demand will bounce back once safety and economic conditions improve. While there is plenty of evidence to suggest that pent-up demand exists, operating on that rosy assumption alone overlooks something rather unique about the Covid-19 crisis.
Get the Latest on Coronavirus and the Travel Industry on Skift's Liveblog
Unlike a hurricane, a ter
