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The world’s major hotel brands are upping the ante on cleaning in an effort to win customer confidence and capture whatever market share exists in the travel industry’s initial coronavirus recovery.

Be it ultra luxury or roadside economy, hoteliers know they have to evolve operations to a new, socially distanced normal in light of coronavirus. A survey showing 71 percent of consumers were cleaning more at home during the crisis was part of Hilton’s motivation to consult with the Mayo Clinic on a new health and safety standard at its hotels around the world. Brands across the hotel spectrum have launched their own programs, often with a medical institution or cleaning company partner.

Accor’s ALLSAFE plan includes a partnership with insurance provider AXA to offer telemedicine and online health consultations to guests. Four Seasons is collaborating with Johns Hopkins Medicine International. Hilton is partnering with the maker of Lysol on its CleanStay initiative at its North American properties, and Extended Stay America has partnered with Procter & Gamble, maker of Spic and Span and Mr. Clean products, on its own cleaning initiative.

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Even alternative accommodation platforms like Airbnb are racing to roll out new cleaning programs to give customers peace of mind while making their first trips when coronavirus restrictions are lifted.

Skift turned to the world’s major brands and hotel industry groups to learn more about each new heath and cleaning program. Below is a table we’ll update as more companies launch their own initiatives.

 

 

CompanyInitiativeGuidelines
MarriottMarriott Global Cleanliness CouncilCommitment to Clean
HiltonHilton CleanStayNew Standard of Cleanliness
AccorALLSAFEThe ALLSAFE Label Framework
IHGIHG Clean PromiseIHG Way of Clean Enhancements
HyattGlobal Care & Cleanliness CommitmentGlobal Cleanliness Accreditation
OmniOmni Safe & CleanStay A Part of Safety
Four SeasonsLead With CareGlobal Program Guidance
WyndhamCount On UsHealth & Safety Protocols
Choice HotelsCommitment to CleanProtocols and Products
Best WesternWe Care CleanFive Key Areas
Loews HotelsSafety & Well-Being ProtocolsService Promise and Protocols
AirbnbEnhanced Cleaning InitiativeECI Teaser
VRBOEnhanced Cleaning and Disinfection of Vacation RentalsNew Vacation Rental Standards
Red Roof InnRed Roof RediCleanProtocols for Employees and Cleaning
Extended Stay AmericaSTAY ConfidentStay Safe, Stay Healthy, Stay Comfortable
American Hotel & Lodging AssociationSafe StaySafe Stay Guidelines
OYOSanitised StaysCorona Concierge
MargaritavilleHealth and Sanitation CommitmentGuidelines and Reopening Schedule
AMResortsCleanComplete VerificationQuality, Safety, and Hygiene Protocols
Montage InternationalPeace of Mind CommitmentTraveler Guidance and Protocols
G6 HospitalityClean@6Initiative Overview
Club MedSafe TogetherProtocols and Standards
The BreakersEnhanced Health & Safety StandardsSummary of Precautions
Radisson Hotel GroupRadisson Hotels Safety ProtocolProtocol Overview
ITC HotelsWeAssureSafety Initiative

Don’t see your company or organization on here? Email us, as we’re constantly monitoring the hotel industry’s enhanced focus on health and hygiene during the coronavirus crisis. Please note: we are focusing only on health, hygiene, and safety standards for consideration for this table.

Photo Credit: Global hotel companies like Hilton, pictured, have launched heightened cleaning and safety programs to reassure travelers in the early stages of the industry's coronavirus recovery. Hilton