Hong Kong’s Legacy Luxury Hotel Players Join Forces to Aid in Recovery
Photo Credit: Members of the alliance with representatives of Hong Kong Tourism Board and Hong Kong Hotel Association. Far right, Wharf Hotels' Jennifer Cronin with Hongkong & Shanghai Hotels' Peter Borer. Heritage Tourism Brands / Graham Uden
Skift Take
What greater motivation is there than protecting one's legacy? Hong Kong's hotel brands with deep roots in the city share this incentive, which should help in the destination's recovery efforts.
Hong Kong’s legacy hotel companies are ditching competition for collaboration with one another, as daily arrivals to the city sank to below 100 visitors per day at the start of April.
Wharf Hotels, Hongkong & Shanghai Hotels, Langham Hospitality Group, Rosewood Hotel Group, Mandarin Oriental Hotel Group, Shangri-La Hotels & Resorts, Harilela Hotels and Swire Hotels have formed an alliance. Cathay Pacific, part of Swire, is also in the group, called Heritage Tourism Brands.
Aside from lineage — their founders are real estate taipans who have invested billions of dollars in Hong Kong over the past century — the companies are all in the luxury hotel space, which usually isn't prone to rival chumminess. Joining forces is itself an achievement, said Peter Borer, chief operating officer of Hongkong & Shanghai Hotels that owns and operates Peninsula Hotels. Find another city in the world where local luxury brands are aligning in such a way, said Borer, who came up with
