The Google Effect on Hate-Selling and 8 Other Top Digital Stories This Week
Photo Credit: Google's dominance in the online booking world has influenced other booking agencies to focus less and less on brand loyalty — at the expense of the customer. Stock Snap / WDnet Studio
Skift Take
This week in digital news, Google's dominance in the online booking realm is creating an environment where competing travel retailers gravitate toward tactics that pressure consumers into making purchases as opposed to building brand loyalty. Plus, how being a controlled shareholder company has caused problems at Tripadvisor.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
Hate-Selling in the Age of Google Travel: Online booking sites still treat potential customers with disdain using manipulative marketing tactics. As airlines and hotel chains have adopted these methods, it calls into question what a world without them would really look like. Google offers a hint.
What’s Wrong at Tripadvisor? Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few.
