Italy Revives Abandoned Villages as Experiential Travel Destinations


Skift Take

While every destination tries to offer authenticity, few really deliver. But in Italy, scores of local passion projects are serving up the real deal — while helping rural areas make a comeback in a sustainable way.

As Venice continues to suffer from both climate change and overtourism, and cities like Rome and Florence are overrun with visitors during peak summer months, an alternative concept rooted in Italy's ancient hill villages is gaining momentum. It's designed for travelers who want to go beyond the usual stops on the Grand Tour and experience local life — without overwhelming residents. Alberghi diffusi, the literal translation of which is widespread hotels (or scattered hotels), represents a unique model that redevelops abandoned buildings in small villages with an eye to hosting tourists. These lodgings, instead of being in one vertical building, are distributed horizontally among various restored buildings around the settlement, integrating guests within the community. At least one of those buildings houses a central reception and common space. Typical hotel services, like housekeeping and room service, are provided under the realm of a single manager. [caption id="attachment_3

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