A lot of new hotels are opening in Asia-Pacific. Hotel data company STR’s research shows 2,109 projects representing 470,650 rooms were being built as of July, a 27 percent increase over July 2018. Many of the new properties are in the upscale segments.

Asian countries with the largest pipelines are Indonesia, India, Japan, Thailand, and Malaysia, in that order, according to another report by Lodging Econometrics.

Whichever report you turn to, it’s clear Asia leads the global hotel pipeline, and international chains dominate that growth.

Many projects are also opening in remote or fragile areas. Ever-demanding guests seeking fulfillment in unique stays is a trend that fits like a glove with luxury and wellness. But as the article below by our Singapore contributor Yixin Ng shows, much greenwashing is still going on in development, and it starts right at the drawing board, where the owner or developer imperative to maximize returns clashes head-on with the environmental obligation.

Amid a sea of projects, low-impact luxury advocates like Bangkok-based architect Bill Bensley who are attempting to change the status quo are too few in number and swimming against the current.

If they lose the battle, so does Asia’s beautiful land that is being heavily harvested for tourism.

Somebody throw a life buoy, please.

— Raini Hamdi, Skift Asia Editor, rh@skift.com, @RainiHamdi

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The Steigenberger Frankfurter Hof hotel. Parent company Deutsche Hospitality is being bought by Huazhu. Photo: Deutsche Hospitality

China’s Huazhu Group Is Spending $802 Million on a German Hotel Group: Deutsche Hospitality isn’t a massive player on the European hospitality scene, but it has some pretty ambitious plans, ones you would assume that Huazhu would now be able to help execute.

Fosun Swoops on Thomas Cook Brand Names: Given Fosun’s desire to help keep Thomas Cook afloat, the news shouldn’t come as a surprise, especially since the Chinese company’s Foliday ecosystem features the storied brand name.

Wyndham Is Expanding Overseas With Biggest Gains in Southeast Asia: Wyndham Hotels and Resorts took drastic measures last year, buying La Quinta Holdings and splitting from its parent company. It had a mixed third quarter, but the company promises to keep pushing into new territory, especially outside the U.S.

All of Oyo’s Brands Explained: New Skift Research: Oyo’s multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.

Asia Editor Raini Hamdi [rh@skift.com] curates the Skift Asia Weekly newsletter. Skift emails the newsletter every Wednesday.

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Photo Credit: Indonesia: The archipelago has the largest hotel pipeline in Asia, according to Lodging Econometrics. Scott Kuo / Flickr