Travel Brands Explained

Stories from Skift reporters and editors that explain travel brands and how they work, from the 20,000-foot view to the nuts and bolts.

Hotels

Every One of IHG’s 17 Hotel Brands, Explained

IHG has assembled a hospitality collection with some of the most wide-ranging and eclectic brands in the world. Here's what you need to know about every one of them.

Every One of IHG’s 17 Hotel Brands, Explained

Hotels

Wyndham Hotels, Explained

Wyndham Hotels & Resorts is a fairly new company, but it has a complicated spin-off history from a much larger corporation. Here we explain the hospitality company's beginnings and its distinction from Wyndham Worldwide.

Wyndham Hotels, Explained

Airlines

United Airlines, Explained

United Airlines has been around a long time and has a huge globe-spanning presence. How did it get to where it is today? We try to wrap our heads around the company's somewhat complicated history.

United Airlines, Explained

Hotels

All of Oyo’s Brands Explained: New Skift Research

Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.

All of Oyo’s Brands Explained: New Skift Research

Business Travel

Every One of Thomas Cook’s 17 Brands, Explained

Thomas Cook, the man, organized his first trip in 1841, and the travel company that bears his name is still going. After a series of mergers and acquisitions the company now has 17 key brands to focus on. Read our take on each.

Every One of Thomas Cook’s 17 Brands, Explained

Online Travel

Every One of Expedia Group’s 23 Brands, Explained

Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk.

Every One of Expedia Group’s 23 Brands, Explained

Hotels

Every One of Radisson’s 8 Hotel Brands, Explained

With official brand descriptions like these, it's like Radisson was just begging for us to give them the Skift Take treatment — and we gladly obliged.

Every One of Radisson’s 8 Hotel Brands, Explained

Hotels

Ace Hotels’ New Sister City Brand, Explained

Details are scant about Ace Hotels' new sister brand. But if Ace Hotels' track record is any proof, perhaps this could be a hit. But the bigger question is how do you balance travelers' desires for more local experiences versus feeling like they can escape the city they're in?

Ace Hotels’ New Sister City Brand, Explained

Airlines

American Airlines Potential Holiday Pilot Shortage, Explained

Let's hope American Airlines can find enough pilots willing to fly extra in December. Otherwise, it will be a mess for customers.

American Airlines Potential Holiday Pilot Shortage, Explained

Airlines

Air Berlin’s Slow Collapse Into Bankruptcy, Explained

Over in Italy, no one wants to let Alitalia go. The Italian national carrier is also bankrupt, but keeping the airline is a matter of national pride. There's no such love for Air Berlin. It'll probably disappear, and that'll be OK.