Tourism News

World Cup host cities were promised a once-in-a-generation tourism surge. The lift is real, but some cities’ results are well below expectations.

Canada's three winter sun standbys — the U.S., Cuba, and Mexico — are all in trouble at the same time. The Caribbean has never had a better opening. Most destinations are not ready to walk through it.

Every tool is in play. What’s missing is a lasting ceasefire.

Demand didn't disappear. It just left the Gulf — and it's not clear when it's coming back.

Sargassum has gone from a nuisance to a structural threat for Caribbean tourism, and 2026 is shaping up to be the worst year on record.

Vietnam is building on one of Southeast Asia’s strongest tourism growth stories through regional partnerships, stronger air connectivity, and infrastructure investment, a strategy that is helping it pull ahead.

Treating women as a monolith isn't a diversity failure — it's a revenue leak the industry keeps choosing not to fix.

Saudi Arabia's tourism chief is out and the giga-projects are being scaled back. The Kingdom’s tourism mission may be "unchanged," but is being unmistakably revised.

The global travel industry's framework for managing overtourism was built for rich countries. Ten years after Skift coined the term, that may be the underbelly it has revealed.

At what point in the investment cycle does environmental risk now need to be priced in? The answer, increasingly, is before the land is bought.