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Tourism
“The 77” video campaign is one way Choose Chicago is encouraging inclusive community tourism. And it’s a tasty one.
Elizabeth Casolo | 1 day ago
Expect more Colorado communities to introduce ballot measures that will divert funding raised through hotel taxes away from tourism promotion and back into communities. Next time it won't just be in the mountain communities.
Dawit Habtemariam | 1 year ago
Puerto Rico tourism, bolstered by Airbnb when hotels were shut, has had a noteworthy comeback. But if travel and living have blended, then the island's fiscal and political woes can't be overlooked.
Dennis Schaal | 2 years ago
Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?
Lebawit Lily Girma | 2 years ago
Some of it may be aspirational, but Travel Oregon's ad is hitting the right notes at a time when we're all looking to feel the magic of travel again.
Lebawit Lily Girma | 3 years ago
When DMOs are performing consistently at the optimal level it adds a significant amount that no one other body is able to provide. A great overview and recommendations on what should be done in post-covid era.
Rafat Ali, Skift | 3 years ago
It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?
Lebawit Lily Girma, Skift | 3 years ago
Coronavirus
Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.
Cameron Sperance, Skift | 3 years ago
It's up to you, New York, New York.
Peter Szekely and Maria Caspani, Reuters | 3 years ago
That a city like New York needs significant investment to sell itself to potential tourists speaks loudly of the pandemic’s crushing blow on the iconic destination. Government officials recognize the importance of tourism to the city's economic recovery. The role that its destination marketing organization will play is crucial.
