Articles tagged “survey data”

A new report explores the changing standards for traveler expectations when it comes to affordability, peace of mind, and customer service — and how can companies deliver on this value proposition.

A massive survey of 18,000 travelers worldwide suggests that 2024 is shaping up to be a year when tours, activities, and experiences are decisive. Now if only marketers will catch up to reality.

Generative AI has captured the imagination. In our survey, travel professionals weigh in on the impact they see these new tools having.

Guess who's back, back again? It's "Eastward Ho!" for global travelers, as the latest Skyscanner data makes clear.

Financial concerns are causing a large percentage of Americans to approach holiday travel cautiously, a major sign there are still limits to the seemingly unrestrained travel demand coming out of the pandemic.

In May, 47% of Americans traveled, a 4-percentage-point lift from the same time last year. In addition, 41% of U.S. consumers have already planned to travel and another 30% indicate they are likely to travel this summer, pointing to a very strong summer season for the U.S. travel industry.

Pent-up travel demand meets inflation. Here's what a new survey found out about how travelers plan to deal with higher prices.

During Skift Global Forum, we surveyed the travel industry’s decision-makers to determine what the industry thinks they know about consumers given the current landscape, what assumptions are being made, and where there may be a disconnect.

The year has been so horrible for the travel sector that it can be easy to forget about consumers' pent-up demand to explore the world. This survey is a helpful reminder.

The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.