Articles tagged “survey data”

Tour Operators

Travel Experiences in Demand: Survey of 18,000 Travelers Reveals Preferences

A massive survey of 18,000 travelers worldwide suggests that 2024 is shaping up to be a year when tours, activities, and experiences are decisive. Now if only marketers will catch up to reality.

Travel Experiences in Demand: Survey of 18,000 Travelers Reveals Preferences

Announcements

How Travel Professionals Really Feel About AI: Free Skift Research Report

Generative AI has captured the imagination. In our survey, travel professionals weigh in on the impact they see these new tools having.

How Travel Professionals Really Feel About AI: Free Skift Research Report

Tourism

What Data Says About the Asia-Pacific Rebound

Guess who's back, back again? It's "Eastward Ho!" for global travelers, as the latest Skyscanner data makes clear.

What Data Says About the Asia-Pacific Rebound

Tourism

Inflation Taps Brakes on Holiday Travel Plans This Year

Financial concerns are causing a large percentage of Americans to approach holiday travel cautiously, a major sign there are still limits to the seemingly unrestrained travel demand coming out of the pandemic.

Inflation Taps Brakes on Holiday Travel Plans This Year

Skift Research

U.S. Travel Tracker: May 2022 Highlights

In May, 47% of Americans traveled, a 4-percentage-point lift from the same time last year. In addition, 41% of U.S. consumers have already planned to travel and another 30% indicate they are likely to travel this summer, pointing to a very strong summer season for the U.S. travel industry.

U.S. Travel Tracker: May 2022 Highlights

Travel Booking

Travelers Plan to Alter Summer Travel Plans Because of Higher Prices: New Survey

Pent-up travel demand meets inflation. Here's what a new survey found out about how travelers plan to deal with higher prices.

Travelers Plan to Alter Summer Travel Plans Because of Higher Prices: New Survey
Free Read

Online Travel

Is Traveler Confidence Returning? 4 Key Insights From Experts and Consumers

During Skift Global Forum, we surveyed the travel industry’s decision-makers to determine what the industry thinks they know about consumers given the current landscape, what assumptions are being made, and where there may be a disconnect.

Is Traveler Confidence Returning? 4 Key Insights From Experts and Consumers

Business Travel

Money to Travel, Just Not Booking Yet: Amadeus Consumer Poll

The year has been so horrible for the travel sector that it can be easy to forget about consumers' pent-up demand to explore the world. This survey is a helpful reminder.

Money to Travel, Just Not Booking Yet: Amadeus Consumer Poll
Free Read

SkiftX

Prioritizing Community, Curiosity, and an Open Exchange of Ideas to Define Travel’s Future

The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.

Prioritizing Community, Curiosity, and an Open Exchange of Ideas to Define Travel’s Future
Free Read

Tourism

Destination Storytelling 2020: A Guide to Telling Great Stories

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

Destination Storytelling 2020: A Guide to Telling Great Stories