Skift Take

The loyalty linkage between Alaska and American hasn't been particularly fluid these last few years. Now it's getting even harder to take advantage of the partnership.

Series: Business of Loyalty

Travel Loyalty News

The Skift Business of Loyalty covers the world of hotel, airline, and other consumer loyalty programs in the travel industry. Read more coverage of loyalty here.

It’s been an interesting week for those who fly on American’s partner network.

After news broke that Delta may have dismantled the future of the American-LATAM partnership on September 26, Alaska and American announced that it soon won’t be possible to use miles to book seats on each other’s flights. This follows a move in 2017 that restricted frequent flyers on each carrier from earning miles when flying on the other (codeshare flights, however, will still yield miles).

In many ways, the Alaska-American partnership is no longer as important. With a larger route network now after the Virgin America merger, Alaska doesn’t need as many domestic partners while American Airlines said that it wants to reserve more award seats for AAdvantage members.

Even so, those who liked to use Alaska miles to book on American’s extensive international routes or those who used American miles to travel through the Pacific Northwest may feel the loss of the network reach.

— Grant Martin, Business of Loyalty Editor 

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American and Alaska Airlines Cut Back Loyalty Ties: Alaska Airlines and American Airlines, once strong partners in codeshare and loyalty, are further distancing their relationship. Starting on March 1, 2020, it will no longer be possible to redeem AAdvantage miles to book flights on Alaska nor will it be possible to spend Mileage Plan miles to book on American.

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Grant Martin [[email protected]] curates the Skift Business of Loyalty newsletter. He is also a director of product marketing at TripActions. Skift emails the newsletter every Monday.


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Tags: aadvantage, alaska airlines, american airlines, frequent flyer miles, loyalty, mileage plan

Photo credit: Alaska Airlines Loyalty Card. MVP Gold. Alaska Airlines

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