Skift Take

The low base fares promoted by some budget and mid-level cruise lines rarely indicate what the actual cost of a sailing will be. Travel advisors are stepping in to advise clients about onboard charges and, in some cases, showing that a higher-end cruise with all-inclusive pricing is actually a better value.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

If something sounds too good to be true, it usually is. That certainly can be the case with cruises, where low base fares and promotional offers often don’t come close to reflecting what the actual cost of the cruise will be. When passengers get on board, they may be shocked to find how little is actually included in the fare as they face charges at every turn for cocktails, coffee drinks, fitness classes, Wi-Fi, and a whole lot more. Gratuities are often automatically added to the tab as well.

For travel advisors, helping clients understand what to expect in the way of automatic tipping and other onboard charges is a way they are demonstrating the value they bring to the table. In some cases, travel advisors can do a cost comparison for clients showing that a luxury cruise with all-inclusive pricing may actually be a better value than a lower-level cruise with a tempting base fare.

Of course, the fact that all-inclusive pricing translates to higher commissions for travel advisors is a motivating factor too.

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.

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Tags: airlines, cruises, fees, hotels, meetings, tourism, travel advisor innovation report, travel agents

Photo credit: A guest wears a Carnival Corp. Ocean Medallion wristband. Travel advisors and their customers have to grapple with a bevy of cruise fees that are added to the fare. Carnival Corp.

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