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It’s easy to see overtourism as simply a numbers game: too many people in a particular space at any one time. Cities are often caught in a difficult position. They might want to limit visitors, but this could cause a significant dip in revenue.

There are a few ways around this. They could tax tourists, as many destinations have started doing. It might not stop the crowds from coming, but at least it would raise some money, possibly even enough to buy off angry residents with the promise that the incoming funds might benefit those who actually live in the destination year-round.

Another option is to make a push for a different type of tourist. If certain groups aren’t spending enough, target another. Luxury travelers often fall into this category. After all, they’ve got the cash to spend, you don’t need as many of them, and moreover what they like to do fits well with how cities want to project themselves to the world. Think art, culture, and food.

That’s partly why Amsterdam — a city frequently associated with overtourism — wants more high-spending travelers. (Although it does also have a tourist tax, for good measure.)

Fewer tourists spending more money equals a happier city. That’s the thinking, anyway.

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

5 Looks at Luxury

Sofitel Legend The Grand AmsterdamAmsterdam Turns to Luxury to Allay Overtourism Concerns: When your destination is considered the ultimate hotbed of overtourism, what do you do to reduce crowding? For Amsterdam, the answer lies in luxury.

What This Tanzanian Preserve Can Teach Africa About True Conservation: Conservation is too soft a word to describe the measures being taken to address the crisis facing land and wildlife in Africa. But the Grumeti Fund is an example of best-in-class anti-poaching. This, coupled with large-scale systemic change, education, and community empowerment, is the one-two punch that can counter the imminent dangers facing wildlife and ecology in Africa.

Skift Global Forum Preview: Canyon Ranch Holds Fast to Wellness Mission: Canyon Ranch is pretty relaxed about its market status in the wellness space. It’s keeping its head down while adding partnerships and locations at its own pace.

Skift Global Forum Preview: Saira Teaches Luxury Hospitality Skills for the Real World: Training the next generation of luxury hotel employees may require more than the old-fashioned schooling that’s been in place for decades.

Wellness Targets the Nightlife: Millennials and Gen Z don’t want to kill festivals and clubs with their wellness wants, but they do want the event spaces to keep up with the changing times.

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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Photo Credit: The Nine Streets area of Amsterdam. The city is aims to lure more luxury travelers to counter overtourism. Koen Smilde / Amsterdam and Partners