TripAdvisor Pressured Into Making Additional Reforms to Support Sexual Assault Victims


Skift Take

If you think protest is futile, then you're wrong. Petitioners didn't think TripAdvisor went far enough to promote traveler safety, and they got the travel website to take stock of itself and make additional reforms.

Confronted with a petition started by a sexual assault survivor that was signed by nearly 700,000 people, TripAdvisor took additional steps in the last couple of days to protect such victims and to promote traveler safety. Only three weeks ago, prompted by an earlier article in British newspaper The Guardian, TripAdvisor introduced a safety review filter to highlight user reviews citing sexual assaults and other violence. It also implemented a traveler safety notice within hotel listings that generated such concerns. A day later, protesters showed up outside TripAdvisor's New York City offices, citing the inadequacy of TripAdvisors steps. But in response to the Change.org petition, and after a series of discussions with both Change.org and the victim, "K," TripAdvisor Wedn