Dukes Hotel’s new female-specific rooms highlight personal safety, but they also reinforce gender stereotypes. The bigger question is: Do they really think these measures are serving women better or is the real goal to use women as a marketing gimmick?
There's a bit of the "what guys think women want" to this that could have been solved by, say, talking to a few more women. But since the "female-friendly" features are good for everyone we won't complain too much.
Toni Portmann inherits the distribution side of the Pegasus business, which formerly provided both hotel reservations services and distribution. In so doing, she will lead the healthier segment as the hotel reservations' portion has drastically given up market share over the last few years.
These demographic differences will likely become more pronounced as the Chinese traveler community grows, making them worth taking note of in the competitor for the high-spending guests.
Female business travelers are one of the fastest growing demographics in global today making them a prime target for travel companies, which in this case results in more privacy and security for those women traveling alone.
It's frustrating that we're still discussing this but it's positive that things are changing.
At the end of the day, airlines are customer-service companies and it will benefit their customers and operations to have leadership that better reflects who is flying today.
Much has been written about the impact mobile devices and social media are having on the travel experience, but there are profound implications for female travelers, in particular, who can use the tools to feel safer when on the road alone.
Accommodating the needs of the fastest growing business traveler segment makes complete economic sense for the companies operating the lounges, and for airlines it means building long-term loyalty relationships with a big spending group.
The Indian government's answer to women travelers getting attacked is to tell them not to travel alone at night. In other words, according to this logic, women should travel in groups or shutter themselves in hotels and hostels in the evening. Disgraceful.