The 2019 Skift Forum Europe brought together more than two dozen of the industry’s top executives for a series of thought-provoking discussions about the future of travel in the region and around the world.

One of the most important themes at this year’s event was the impact of artificial intelligence (AI) on industry business activity. As the potential of this new tool continues to grow, it’s being applied to a wide variety of disciplines in travel, including marketing, personalization, understanding consumer sentiment and much more.

In this conversation between Bruno Chauvat, co-founder and CEO of Travelsify, and Jeremy Kressmann, Research Editor for SkiftX, we learn more about how the company is using the pattern matching abilities of AI to better unlock unexpected insights within guest review feedback at hotels. Now with the help of Travelsify’s AI-powered product, Hotel DNA, industry marketers can use this knowledge to create new levels of customer engagement, e-commerce personalization, and merchandising savvy.

Watch the video above to find out how AI can help travel marketers better leverage customer reviews, providing an unprecedented opportunity to optimize their marketing, personalization, e-commerce merchandising, and much more.