First Free Story (1 of 3)Join Skift Pro
According to the massive hotel group, the number of records affected by the breach is probably closer to 383 million, rather than the originally thumbnailed 500 million. Furthermore, many of those records are from the same guests, so it’s likely that the number of affected travelers is significantly lower.
Additionally, Marriott revealed that it likely exposed some 20 million encrypted and 5 million unencrypted passport numbers as well as over 8 million payment cards — though only 2,000 of those numbers were unencrypted.
These new numbers don’t affect the fact that this was still the largest data breach that the travel industry has ever seen — and that there’s still a long way to go until the ship is righted. Through much of the year, former members of Starwood Preferred Guest and current members of Marriott Rewards will be dealing with the fallout of this breach. Now, it’s just 25 percent fewer members.
— Grant Martin, Business of Loyalty Editor
Skift Stories and More Expert Insight
20 Percent of Top-Tier Airline Elites Could Lose Status in 2019: New data surveying the ranks of top-tier frequent flyers suggest that due to program changes in 2019, 20 percent are at risk of not qualifying for the same tier of elite status.
Marriott Says 5 Million Unencrypted Passport Numbers Part of Breach: Following the news of the massive, four-year data security breach on November 30, Marriott International provided new updates Friday that show that the breach, while far-reaching, was not as impactful as the hotel chain originally reported.
Southwest Co-Founder Herb Kelleher Dies, Leaving a Legacy That Changed Airlines Forever: Herb Kelleher has died, the Southwest Airlines co-founder and former CEO who sketched the idea for what would become the world’s most influential low-cost carrier on a napkin in a San Antonio restaurant over 50 years ago. He was 87.
4 African Airlines Look to Form an Alliance: South African Airways, Kenya Airways, Air Mauritius, and RwandAir are in talks to create an alliance as they face mounting competition.
Delta Air Lines Revenue Forecast Cut Spooks Investors: Investors in all sectors are on edge. But that’s especially true for airlines, as the industry has an impressive history of losses during harsh economic times.
Why Airlines Can’t Get Enough of the Sunshine State: Florida is a giant market for U.S. and even some non-U.S. airlines, with tourism, population, and economy all growing. But for some carriers, it’s a chief determinant of their financial performance.
Qatar Airways Buys 5 Percent Stake in China Southern: Qatar Airways bought a five percent stake in China Southern Airlines by purchasing shares listed in Shanghai and Hong Kong as part of its plan to invest in the “strongest” carriers around the world and bolster its network.
Cathay Pacific Makes a Pricing Blunder It Can Not Afford: All eyes are on Cathay Pacific Airways as it decides what to do with the tickets that it appeared to have sold in error at a fraction of their prices.
Rewards Credit Cards Gained a Fanatic Following — Now Banks Are Pulling Back: Major perks like airfare and cash back were meant to lead to higher returns. But consumers figured out how to game the system.
Skift Business of Loyalty Editor Grant Martin [firstname.lastname@example.org] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.