6 Ways Celebrity Edge Is Changing the Game for the Cruise Industry


Skift Take

Celebrity Cruises wanted its newest ship to be transformational for the brand and for the cruise industry. With reimagined staterooms, technology, and even hot tubs, the cruise line is following through on that goal.

Anytime a cruise line rolls out a new class of ship — a not-so-frequent occurrence — it's a chance to introduce a host of new bells and whistles. With its first new type of ship in 10 years, Celebrity Cruises turned the volume way up. Boasting giant new features, reinventions of classic standbys, and quieter bits of whimsy, Celebrity Edge set sail for its first preview cruise on Sunday. The 2,913-passenger ship will cruise the Caribbean from Fort Lauderdale during the winter and head to the Mediterranean in the spring. "We wanted this ship to excel in every area and really amplify Celebrity in a pretty powerful and meaningful way," said Celebrity Cruises CEO Lisa Lutoff-Perlo. "And not only transform our brand ... but also the industry in some very unique ways that have never been done in ship design before." That's clear in the most obvious new features, like the platform attached to a giant orange frame on one side of the ship. But it's also evident in the small touch