Articles tagged “celebrity cruises”

Royal Caribbean Group CEO Jason Liberty talked about his strategy for the cruise giant at Skift Global Forum 2025.

The rulings underscore growing pressure on travel marketers to back up climate claims. LNG may reduce certain pollutants compared with heavy fuel oil, but it doesn’t make a cruise “green” on its own.

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.

Lindblad is not just expanding its fleet but is also pursuing a broader ambition to balance growth with ecological stewardship. Easier said than done, however.

Younger travelers are making waves on Royal Caribbean Group cruises, steering the company’s post-pandemic growth.

There doesn't seem to be much of a downside for Booking.com getting into cruises. As with flights, which it launched in 2019, we can only say — what took you so long?

Ushuaia is trying to stay ahead of the curve with this expansion, maintaining leadership on Antarctica trips and standing out among nearby ports, in a time when cruise ship companies continue to add vessels for this route.  

Today’s edition of Skift’s daily podcast looks at Hilton’s luxury preference, Celebrity Cruises’ metaverse marketing, and collaboration in the Middle East.

Celebrity Cruises is taking a risk by being the first cruise line to offer a ship tour in the metaverse. It's brave to publicly adopt new technology and adapt based on customer feedback. Being a first mover already makes the company a leader in that category.

Carnival's recent loans gave it about six months of breathing room to survive without almost no bookings. It needs to act decisively if it wants to restore public confidence in time to avoid an even larger crisis.