Skift Take

This week in digital news, a person who was paid to write fake hotel reviews on TripAdvisor received a nine-month prison sentence. Don't miss two more stories on what Apple's doing with push notifications and augmented reality.

Digital Travel News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.

For all of our weekend roundups, go here.

>>TripAdvisor hopes that jail time will scare off the dishonest folks creating fake reviews. We hope so, too: A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

>>Despite the hype, Apple is merely playing catch-up to Android by rolling out new tools for fine-tuning app notifications. But it’s still good news for the many users of business travel apps on Apple devices: Apple’s New iPhone Push Notification Tweaks Could Help Travel Brands

>>Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act? Travel Could Gain From Apple’s Augmented Reality Push

>>Can a budget carrier like AirAsia also be an aspirational brand, and a hotel and activities booking site? The dual operations — running an airline and an online-travel-agency-like operation — seem like a big stretch. That’s especially so when the airline is facing intense pressure from rising fuel costs: Budget Carrier AirAsia Is Trying to Become a Lifestyle Booking Site

>>The idea’s there, but why not take it a step further and personalize it that much more? New Hilton-Foursquare Mobile Concierge Is a Promising But Missed Opportunity

>>If it wasn’t obvious that Collinson and Priority Pass were expanding into the dining scene before, it is now: Priority Pass Parent Invests in Mobile Airport Food Ordering Platform Grab

>>BridgeStreet is bringing homeshares and hostels to its platform in order to offer more variety to business travelers. The key will be finding success among travel managers by making it easier for them to book stays outside traditional extended stay hotels: BridgeStreet Adds Hostels and Vacation Rentals to Biz Travel Platform

>>International brands are clamoring to build loyalty with Chinese travelers. Just recently, American and Singapore airlines launched partnerships with Fliggy, a Chinese booking engine, to share loyalty perks across platforms: Airlines Extend Loyalty Incentives to Chinese Travelers as Asian Market Grows

>>Executives know that events work for promoting their brands and driving business. A big opportunity exists, though, for organizations to get smarter about how they spend on events and making the most of the data they produce: Events Remain High Priority for Companies Even as Costs Rise

>>Sabre CEO Sean Menke is right when he says consumers want the ability to comparison shop before they make travel plans. But his ideas about making airline fees more complicated — and lucrative — might not be so popular: Video: Sabre CEO Believes Airlines Can Get More Creative With Fees

>>Beekeeper is joining Expedia-owned Alice, Amadeus-owned HotSOS, and fast-growing Quore in helping boost the effectiveness of hospitality worker communication: Beekeeper Raises $13 Million for Hotel Tech: Travel Startup Funding This Week

>>Here’s an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company’s value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That’s a truism that sometimes gets lost when pundits focus merely on stock price variations: Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

>>The travel agent still exists for a reason. Despite having the option, plenty of people don’t want to do it on their own, and are happy to get someone else to make plans — even if it costs more: Skift Global Forum Preview: Why the Internet Didn’t Kill Off Travel Agents

>>Skift Global Forum will gather 1,100+ attendees from 40+ countries in New York. Using the brand-new mobile app, you can begin messaging and scheduling meetings with all attendees. If you haven’t yet, register today for access! Skift Global Forum Networking Mobile App Now Available


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Tags: digital, Travel Trends, trends roundups

Photo credit: An Italian court handed down a nine-month prison sentence to a person who wrote fake hotel reviews on TripAdvisor in exchange for money from hotels. Four Seasons Hotels and Resorts

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