Budget Carrier AirAsia Is Trying to Become a Lifestyle Booking Site
Skift Take
Can a budget carrier like AirAsia also be an aspirational brand, and a hotel and activities booking site? The dual operations — running an airline and an online-travel-agency-like operation — seem like a big stretch. That's especially so when the airline is facing intense pressure from rising fuel costs.
Can a budget carrier like AirAsia, known for attracting travelers seeking the lowest fares, become a lifestyle brand with online-travel-agency-like features?
That's what AirAsia, a leading low-cost carrier in Southeast Asia, is attempting to do. Spencer Lee, head of commercial for AirAsia Malaysia, said Thursday that the airline intends to officially launch its Travel360.com website in the fourth quarter, furthering those aims.
In addition to offering inspiration in the form of magazine-like content on destinations, and "quick bites" on mooncakes and "funky flavors," Travel360 will offer hotels from longtime partner Expedia, tours and activities from Vidi, and online shopping whe
