Tourism Websites Are Being Redesigned to Get Way More Personal
Photo Credit: Miami recently redesigned its site to let users hyper-personalize their experience. Greater Miami Convention & Visitors Bureau
Skift Take
Destinations need data to know how to help their hotels, restaurants, and attractions market themselves. While they don't need to know anything too intimate about travelers, they're still making sure all their t's are crossed as more privacy rights laws take effect.
Tourism boards ask a lot of their websites: They must include updated, accurate information. They have to show off a destination in the best light. And they need to cater to diverse audiences while increasingly making each visitor feel like a site was designed specifically for them.
Even as the trend toward more personalized websites has taken root, concern about data security is growing around the world. Despite near-constant news cycles of data breaches and cybersecurity threats, many tourism boards are still betting that travelers want to share information about themselves on destination websites to help plan their trips — and more websites are being redesigned accordingly.
Most of the information that some newly redesigned tourism board websites ask travelers to share isn't too personal, such as whether they prefer sun over snow or adrenaline to relaxation. But cookies, for example, are used to track how travelers engage with a site and analyze their online behaviors.
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