For the past few years, all eyes in the travel industry have been on the China outbound travel market. Now, India is showing signs that it will be the next market to watch and win over. With the world’s second-largest population and boasting the fastest-growing major economy, we are already seeing signs of this market’s power, as well as signals that the real growth is yet to come.

Skift Research’s latest report, The State of India Outbound Travel 2018, takes a closer look at this market. In just the last 20 years, the number of outbound tourists from India has grown from 3.5 million to 21.9 million, making it the fastest-growing outbound market behind China. And as the country’s economy continues to grow, its citizens are gaining more disposable income to spend on travel. As this market develops, travel brands and destinations need to recognize its unique challenges and opportunity areas if they hope to capture a share of it.

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The report begins with an overview of the market by the numbers and an examination of key factors that are driving the market’s growth. Next, we dig into the behaviors and preferences of Indian consumers and travelers. Finally, we look at how travel brands and destinations around the world are laying the groundwork and forming strategic partnerships in an effort to capture a share of this growing market.

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What You’ll Learn From This Report:

  • Market size and expenditures of Indian outbound travelers
  • Key factors driving the growth of the Indian outbound travel market
  • Technology adoption and use trends in India and how they are shaping the travel market
  • Trends in the travel behavior and preferences of Indian travelers, from booking methods to destinations
  • How global travel brands and destinations are laying the groundwork and forming strategic partnerships to prepare for market’s boom

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This is the latest in a series of monthly reports aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

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