What the Growth of Solo Travel Means for Luxury
Photo Credit: A traveler in the mountains. Luxury travel companies are recognising the benefits of targeting single travelers. Pexels / Catarina Sousa
Skift Take
With older people much more confident about travel than they were a couple of decades ago, it's perhaps understandable that they are happier to travel on their own.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
The travel industry spends much of its time targeting couples and families without thinking much about those who might want to travel on their own.
Of course, strictly speaking, anyone can travel on their own, and a lot of people do. But it is much more difficult to arrange a solo trip as part of an organized tour or cruise with the sometimes-prohibitive single supplements companies charge.
Despite these challenges — as well as the emotional side of going away on your own — luxury tour operators are seeing a rising number of solo travelers. Perhaps this is becau
