The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

The travel industry spends much of its time targeting couples and families without thinking much about those who might want to travel on their own.

Of course, strictly speaking, anyone can travel on their own, and a lot of people do. But it is much more difficult to arrange a solo trip as part of an organized tour or cruise with the sometimes-prohibitive single supplements companies charge.

Despite these challenges — as well as the emotional side of going away on your own — luxury tour operators are seeing a rising number of solo travelers. Perhaps this is because people are now much more adventurous in their choice of holidays than they were 20 years ago and travel companies have moved to cover this trend.

As Tom Marchant, the founder of luxury travel agent Black Tomato, said: “Solo travel has moved away from pre-conceived notions of the lonely and awkward. Clients are looking to step out for a moment and experience things at their own pace to gain a deep sense of place and focus on well-being or creative projects.”

Solo travel has become an industry in itself and luxury travel companies are starting to wise up to the possibilities it offers.

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

5 Looks at Luxury

Inside the Rise of Solo Luxury Adventure Tourism: Forget millennials. It’s their parents who have the money and time to sign up for luxury experiences around the globe. With the aid of digital communications, going alone no longer feels like tragedy but an asset.

A Few Friendly Suggestions for Modern Hoteliers: The state of hospitality is indeed strong, but there’s always room for a few nips, tucks, and optimization. Here are a few ideas that modern hoteliers can crib from.

Membership Airline Surf Air Faces $3.1 Million Lawsuit for ‘Unpaid Flight Services’: One of Surf Air’s former partners is very unhappy with the “all-you-can-fly” carrier. Whatever the merits of the case, this isn’t a good look.

Lack of Used Private Jets Spurs Demand for Newer Aircraft: Private jets are catching the eye of wealthy travelers and corporations following a period of soft pricing and reduced depreciation of used planes. For those who can afford it, a $9.7 million jet can be worth avoiding the traditional public aviation experience. They’re buying now as prices have begun to creep higher.

Blackstone May Beat Pebblebrook to Buy Luxury Hotel Owner for More Than $4 Billion: And consolidation in the hotel industry continues. Now, the only question left is whether Blackstone can get returns on its LaSalle investment like it did with Hilton.

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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Photo Credit: A traveler in the mountains. Luxury travel companies are recognising the benefits of targeting single travelers. Catarina Sousa / Pexels