Skift Take

This recent SkiftX webinar explores how hotels are able to personalize the end-to-end guest experience with new technology that better understands and delivers on individual customer preferences. Register to access a recording of the webinar.

This sponsored content was created in collaboration with a Skift partner.

In a recent webinar session: “Delivering Personalization at Scale in Hospitality,” we explored why hotels are shifting from a product-centric to a customer-centric approach, and what adopting technologies and strategies they’re adopting to engage customers as unique individuals.

To view a recording of the the webinar, click the button below to submit your information.


Companies across every industry are shifting from a product-centric to a customer-centric approach based on the continually growing access to more nuanced personal consumer data and the digital tools to leverage it. The rise of artificial intelligence is helping hospitality brands deliver mass customization. This machine learning can better convey the motivations and intentions of hotel guests, beyond traditional demographic data that’s been used in the past to segment and target customers.

During this webinar, the SkiftX team hosted a lively conversation with Michael Bennett, SVP of global marketing at Cendyn, to define the future of personalization and relevant platforms. We examine the theme from both a hospitality point-of-view and within the larger travel industry ecosystem to provide a broad analysis on how the world’s most sophisticated brands are connecting with individual travelers today.


  • Hospitality executives who wish to increase guest loyalty, spend, and engagement
  • Travel tech vendors and service providers involved in developing guest-centric platforms
  • Industry executives with questions about designing customer journeys

Interested in working with SkiftX to bring your brand to a whole new level? Email [email protected] for more information.

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Tags: cendyn, hotel, personalization, webinar

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