Skift Forum Europe Preview: Google’s Rob Torres on Travel Marketing Relevance
Photo Credit: Rob Torres of Google believes travelers are clamoring for personalized offers. He'll speak about the topic at Skift Forum Europe 2018. Google
Skift Take
Is Google on the road toward becoming an online travel agency? Color us skeptical on that one. How will voice-based search change the game? Google's Rob Torres will certainly express his views on these topics at Skift Forum Europe.
Experienced travel marketers may know this very well, but others not so much: The traditional Google search engine and its Google Hotels feature should be considered two different channels when it comes to travel marketing.
At Skift Forum Europe in Berlin April 26, Rob Torres, Google's managing director, travel sector, will talk about some of these differences as well as how the advent of Google Home and voice-based search is upending the way consumers do their trip-planning and booking. His topic at Skift Forum Europe is "Travel Marketing in an Assistive World."
Skift Forum Europe takes place at a key moment for platforms and travel companies across sectors in Europe and elsewhere. While Facebook is feeling the heat over Cambridge Analytics' misuse of user data and new European data privacy rules going into effect in May, hotels, online travel agencies and airlines, meanwhile, are hellbent on honing their personalization features for customers. How will the travel industry na
