Booking's Edge Over Expedia and 7 Other Digital Trends This Week

Skift Take

This week in digital news, we analyzed tools for events as well as earnings from Amadeus and Booking. Don't miss our upcoming Skift Call on March 13 on how online travel agencies are dealing with the Airbnb threat.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here. >>Announcing exclusive group rates for the inaugural Skift Tech Forum! We're offering incredible savings for groups because we want to make it easy for you and your coworkers to join us in Silicon Valley: Group Rates Now Available for Skift Tech Forum >>Executiv

Travel Technology

AI Is Eroding the OTA’s First-Click Advantage — Here’s How Hotels Can Win It Back

AI is rapidly shifting hotel discovery from traditional search queries to conversational, intent-driven experiences. This white paper explores how hospitality brands are adapting their technology, content, and booking strategies to drive conversion — ensuring they remain visible and competitive in an AI-mediated travel landscape.

Aven Hospitality + Skift | 7 days ago

Going it Alone: Why Hotel Owners Are Dropping The Big Brands

Franchise agreements, like casinos, tend to favor the house. Now, as a generation of hotel contracts begin to expire, some owners are deciding to walk away from the table.

Sarah Kopit | 18 hours ago

Tourism

California Poaches NYC’s Tourism Chief Ahead of 2028 Olympics

Julie Coker is leaving NYC Tourism after less than two years. She needs to turn around sluggish inbound tourism and needs to move fast: Los Angeles is hosting the 2028 Olympic Games.

Bailey Schulz | 2 days ago

Airlines

Fewer Flights, Higher Fares, More Travelers: The July 4 Squeeze

Going into what is expected to be a busy July 4 travel season, airlines are cutting capacity as they hope to hold onto their pricing gains.

Meghna Maharishi | 2 days ago

Airlines

Delta Makes Moves to Catch Up With United in the Pacific

Delta has spent much of 2026 building up its presence in Asia partly in an attempt to gain more market share in the Pacific from its major rival in the region, United.

Meghna Maharishi | 3 days ago

First read is on us.

Get unlimited access with Skift Pro.

Unlock your next read

Booking’s Edge Over Expedia and 7 Other Digital Trends This Week

Skift Take

Get unlimited access with Skift Pro.

BILLED ANNUALLY

BILLED MONTHLY

Unlock your next read

First read is on us.

Skift Take

Share