Events Need to Look Beyond Digital Gimmicks
Photo Credit: Everyone is talking about augmented and virtual reality, but event planners are still trying to figure out how to best use digital marketing tools and apps. Flickr / TED Conference
Skift Take
Augmented reality, virtual reality, and holograms are all cool. But there's still a ton of work to be done to enhance marketing and event design before turning to gimmicks.
After speaking to about a dozen event tech executives in the last month, one clear thread has emerged: There is no single best approach to enhance events with digital tools.
The evolution of digital platforms has empowered organizers to interact with attendees before and after an event. Increased options, however, can also create uncertainty and additional challenges from a programming perspective.
Do you really want everyone staring at his or her phone throughout your event? Nope.
Check out my chat below with Etouches' executive Brian Friedman on bridging the digital gap.
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