9 Big Challenges Facing Amadeus This Year
Photo Credit: Is that a rising sun or a setting sun over Amadeus in this photo of the company's Madrid headquarters? It depends on how optimistic you are about its future. Amadeus
Skift Take
Amadeus' track record of profitable growth has been music to the ears of investors. But some airline and hotel executives claim to hear discordant notes in the giant technology vendor's forecasts.
For years, investors in Amadeus have been bullish on the travel technology group. Their warm vibes toward the Madrid-based company were well captured in January by the headline of a report from Evercore ISI Research: "Amadeus Represents the Future of Travel Technology."
But let's put down the Kool Aid for a moment. There's a bull market in lots of stuff these days, and investors seem to have so many favorites.
Unlike investors, travel industry executives have to take a multi-year view of industry trends. What's their take on Amadeus?
None of the executives we approached would go on the record as critics of the industry heavyweight. But based on the thoughts of a few shared anonymously over a few months, we have put together a takedown on Amadeus's prospects. Purposely contrarian, we hope this summary will encourage debate and critical thinking.
Fourth Quarter
At first, we must concede that sourpusses have to work hard to dislike Amadeus, given that its stock has nearly quint
