Ace Hotels’ New Sister City Brand, Explained
Photo Credit: A promotional image of a guest room at Ace Hotel's newest property, Sister City. Ace Hotels
Skift Take
Details are scant about Ace Hotels' new sister brand. But if Ace Hotels' track record is any proof, perhaps this could be a hit. But the bigger question is how do you balance travelers' desires for more local experiences versus feeling like they can escape the city they're in?
Ace Hotels' newest property, the 200-room Sister City hotel in New York City, which is set to open this fall, will have a very different look and feel from its nine existing urban hotels.
Information about the property has been less-than comprehensive so see Ace's Takes (i.e. the marketing messages so far) versus our Skift Take translations of those points below.
Meanwhile, instead of being a place where an entire community transplants itself into the lobby space — as evidenced by the often-bustling crowds that have transformed the lobby of the Ace Hotel in New York City — Ace will market and design the new property as a "respite" from the city, Ace Hotel partner and chief brand officer Kelly Sawdon told Skift.
“We were curious what a sister of Ace Hotel would look like, rooted in
