Southwest, Delta and Singapore Air Are Among Most-Admired Companies
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Few travelers would say they admire airlines. But among business executives and analysts, the sentiment is different. They see a few airlines as being well-run businesses worthy of admiration.
Travelers love to complain about airlines, but business insiders seem to like — and even admire — some of them.
Fortune released its annual ranking of the world's Top 50 most admired companies, and while only four travel-related firms made the list —or five, if you count Walt Disney Co. — three were airlines. Southwest Airlines ranked eighth, while Delta Air Lines was 31st and Singapore Airlines was 32nd.
Marriott International, the only hotel company on the top 50, was 24th. The list had at least two other companies that occasionally bleed into travel — American Express, at 14th, and Visa at 46th.
Fortune's annual survey is different than many, because it doesn't query customers. Instead, it asked 3,900 ex
