U.S. Hotel Demand Is Rebounding — and It’s No Longer Just a Luxury Story
Ten weeks of data show remarkably strong demand from business and leisure travelers. It's not just a World Cup bump.
News
Skift Meetings
As Europe Swelters, Event Organizers Face a New Reality: Heat Emergency Planning
Europe's heatwave is forcing organizers to cancel events and rethink attendee safety in real-time. The question is no longer whether extreme heat will disrupt the events calendar; it's whether the industry has built the protocols to respond when it does.
IAG’s €1 Billion Loyalty Ambition Depends More on Banks Than Airlines
Is Avios becoming the tail that wags the airline? IAG Loyalty wants to make a billion euros, and many of the levers it's pulling to get there have nothing to do with flying.
What Albania’s Flamingo Revolution Tells Us About Sovereign Capital’s Coastline Problem
The largest tourism-real-estate deals increasingly arrive with a demand for exceptional treatment: special investor status, rewritten protections, consent bypassed. Albania is just the loudest case; the governance failure is the same everywhere.
Mexico’s Posadas Had Gone Too Luxury. Its Next Deals Will Even the Split.
Posadas called its own luxury-heavy signings a ‘red flag,’ and is rebalancing as a soft quarter hit its luxury hotels hardest.
For Skift Research Subscribers
Do Hotels Need to Optimize Their Brand Portfolios?
Hotel groups have doubled their brand counts since 2014, but RevPAR hasn't followed — the industry needs a new playbook for its brand portfolios.
For Daily Lodging Report Subscribers
Marriott to Develop 100 Series by Marriott Hotels in China
Marriott International signed a strategic agreement with CG Hospitality Global to introduce Series by Marriott in China. Plus, more hotel deal and development news from APAC.
Announcing the Skift Transatlantic Summit 2026: Travel in a Fractured World
Skift Transatlantic Summit returns for its second edition this October in Dublin, convening senior travel leaders to examine how geopolitics, shifting demand, and AI are reshaping the world's most valuable travel corridor.
Skift Meetings
London & Partners Faces Cuts, Lands $9.4M Anti-Disinformation Campaign
The Mayor of London is investing millions to try and change how the city is perceived online. London & Partners will run the campaign despite being impacted by funding cuts that curtail its work in attracting business events.
Trip.com Says China’s Regulatory Crackdown Is Starting to Show Up in Its Numbers
China's regulatory push is no longer just a compliance issue for Trip.com Group. It's now influencing how the company operates, and its near-term financial outlook.
Skift Meetings
Sales Incentive Programs: Why Luxury Resorts Aren’t Enough
Corporate incentive travel has historically relied on luxury. But today’s top earners are demanding something far more valuable: meaning.
Trip.com’s 200 Million China Goal Hinges on Near-Doubling Its Inbound Business Every Year
Visa-free access may be bringing visitors to China, but Trip.com believes the real opportunity lies in building the infrastructure — AI, payments and local suppliers — to keep them coming.