Marriott is now in the third phase of its AI rollout, with conversational search the highest-profile launch coming this year. Its top data and AI exec says the harder work is rethinking the workflows underneath.
If you're setting your AI roadmap around build versus partner or buy, Ranganathan's framework suggests a major issue is whether the capability touches customer data and trust.
Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.