Royal Jordanian says it has turned an operating profit this year for the first time in more than a decade, as part of a multi-year overhaul meant to turn the national carrier into the number one airline in the Levant.

CEO Stefan Pichler said Tuesday that Royal Jordanian won’t compete with larger carriers in the Gulf.

He says Royal Jordanian hopes to become reliably profitable after “many years of losses” by luring new customers with fare promotions, adding more destinations and aircraft and turning Amman into a regional hub.

Pichler says Royal Jordanian achieved an operating profit of 5.4 million Jordanian dinars ($7.6 million) in the first nine months of this year, compared to a net loss of 2.7 million Jordanian dinars ($3.8 million) in the same period of 2016.

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Photo Credit: A Royal Jordanian aircraft. The struggling airline has posted a quarterly profit for the first time in years. Christian Junker / Flickr