Facebook Video and Ads Are Driving Its Business More Than Messaging

Travelers are watching more videos on mobile devices than ever before and Facebook is seizing that trend to help grow its business and introduce more mobile video ads into news feeds. But its Facebook Messenger and WhatsApp platforms, while an important part of its business, won't be one of the biggest drivers of the company's growth during the next few years. Rather, artificial intelligence, or machine-learning technology, will play an increasingly critical role on Facebook platforms and will also be key to making mobile video ads more relevant – eventually, said Facebook co-founder and CEO Mark Zuckerberg, speaking to investors and analysts on the company's second quarter 2017 earnings call earlier this week. Zuckerberg told analysts and investors this week that he's seeing a shift in the way that brands market their products to consumers because of artificial intelligence. "Now you can put a creative message out there, and AI can help you figure out who will be most inte